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The beginning
T V Sundram Iyengar & Sons Ltd. (TVS), the parent company of the large TVS Group, was started as a proprietory firm in 1911 as a bus transport business. The value of service, including proper provision for the availability of spare parts, was appreciated by the founder right from the beginning. The firm grew in size and activities after the First World War and commenced dealing in motor vehicles in the twenties.
Sundaram Motors, a division of T V Sundram Iyengar & Sons Ltd (TVS), was incorporated in the year 1945 at Chennai. The company sold Chevrolet, Oldsmobile, Pontiac, Buick, Cadillac, Vauxhall and Opel cars apart from Chevrolet and Bedford commercial vehicles initially.
When General Motors wound up operations in India in 1954, Sundaram Motors took up dealership for Fiat and Plymouth cars and Fargo commercial vehicles manufactured by Premier Automobiles Ltd, Mumbai (PAL), and established itself as one of their leading dealers. Later Sundaram Motors sold cars manufactured by Fiat in Tamil Nadu, Andhra Pradesh and Karnataka.
Sundaram Motors & Madras Auto Service Divisions demerged on 4 February 2022 from TV Sundaram Iyengar and Sons Private Limited and vested with Trichur Sundaram Santhanam & Family Pvt Ltd (TSSFPL), based on the NCLT order giving effect to the scheme of composite arrangement as per the Indian Companies Act.
With a legacy spanning over a century, the TSF group's interests span the automotive and financial services sectors. Companies promoted by the TSF group have combined revenue of more than Rs. 21,000 crores, 42,000 employees, 1,200 branches, and 36 factories.
In the automotive industry, the TSF group operates across segments from component manufacturing, parts distribution, vehicle dealership and vehicle financing. The group serves marquee customers across the globe and is known for high quality design-led manufacturing. The TSF group companies are market leaders in their segments and include Brakes India, Wheels India, Axles India, Turbo Energy, IMPAL, Madras Auto Service, and Sundaram Motors.
In financial services, the TSF Group promoted Sundaram Finance (founded 1954), one of the most respected names in the NBFC sector, with interests in automotive lending, general insurance, housing loans, and asset management. The financial services business has more than Rs. 50,000 crores in assets and a further Rs. 56,000 crores in assets managed.
The TSF group comprises the T.S. Santhanam branch of the erstwhile TVS group and continues the tradition of Trust, Value and Service that the group has been known for this past century.
Sundaram Motors, a division of TSSFPL, is an authorised dealer for Mercedes-Benz Passenger Cars in the states of Karnataka & Tamil Nadu and has been in the automobile industry for over seven decades. Sundaram Motors started its Mercedes-Benz dealership in Karnataka in the year 2001 and in Tamil Nadu in the year 2003 at Coimbatore.
Sundaram Motors, which celebrated 25 years of successful partnership with brand Mercedes-Benz, is known for its solid and widely acclaimed lineage of trust, value and service.
Sundaram Motors believes in total customer satisfaction and constantly strives to improve quality standards to achieve excellence.
Post-demerger
The brands and operations we run today.
11 facilities across the states of Karnataka and Tamil Nadu.
Shop-in-shop facility at Bangalore.
Chennai, Coimbatore and Bangalore.
Distribution centres across Tamil Nadu and Karnataka, serving the after-market.
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